Beauty Industry

The Body Shop to Accelerate Innovation with Centric PLM

The Body Shop aims to boost R&D and drive faster innovation across worldwide operations.

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By: Rachel Klemovitch

Assistant Editor

The Body Shop has selected Centric PLM to modernize its product development infrastructure, unify workflows, and accelerate innovation. 

The first focus will be project management, followed by expansion to include artwork, quality, compliance, and sourcing across operations in the UK, Asia, India, and the Middle East, establishing a unified foundation for continued innovation and growth.

Hitesh Amin, Chief Technology & Transformation Officer at The Body Shop, commented, 

“Centric PLM was selected as a strategic platform to give us a single source of truth for product data globally, improving cost visibility, governance, and speed to market. It integrates cleanly into our wider ERP, supply chain, and data architecture, enabling better control across cost, quality, compliance, and sustainability while providing the scalability needed to empower innovation and long-term growth.”

The company launched a comprehensive search for a scalable PLM platform to power its transformation goals. 

The company is focused on operational excellence and sustainable growth. Modernizing the brand’s product lifecycle infrastructure is a strategic pillar of this evolution.

Fabrice Canonge, CEO of Centric Software, said, 

“Digital transformation is now a business imperative — it is key to driving sustainable growth, agility, and market leadership in a fast-moving beauty market. With Centric PLM as a foundation, The Body Shop is strengthening its position as a pioneer in ethical beauty by building a connected, data-driven product development engine that drives innovation, fairness, and sustainable global expansion.”

Acquired by investment group Auréa in 2024, The Body Shop operates in over 80 countries and manages close to 2,000 stores. 

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